Why Are We Rethinking Black Friday ?
This Black Friday, Murena and Fairphone are rewriting the narrative. Instead of slashing prices to fuel overconsumption, we’re partnering to support a cause that matters: ethical gold mining.
From November 25 to December 2, every Murena Fairphone 4 or 5 purchased through https://murena.com/ will result in a €40 (approx. $43, £33) donation to the Fairmined-certified Alliance for Responsible Mining (ARM) project in Huila, Colombia.
Why Ethical Gold Matters
Gold is a critical component of smartphone circuitry, but its sourcing often comes at a steep cost. Traditional gold mining is rife with environmental destruction, illegal activity, and human exploitation. Only 50,000 tonnes of gold reserves are believed to remain globally, making sustainable sourcing more urgent than ever.
Our donations will directly support the Iquira mine, an agro-mining cooperative in Colombia’s ecologically diverse yet threatened Huila region. Certified under the Fairmined Standard since 2014, Iquira employs responsible mining practices, ensures fair wages for miners, and actively works to protect the environment.
What Is Fairmined Certification?
Fairmined certification transforms artisanal and small-scale mining organizations into sustainable businesses. It opens doors to fair markets, provides financial premiums for community improvements, and promotes transparency and better governance. By supporting this certification, you’re helping foster positive change in the mining industry.
Gold from Iquira isn’t just ethically sourced—it’s iconic. This mine has provided gold for prestigious creations like the Nobel Peace Prize and the Palme d’Or.
Why Choose Murena Fairphone?
By choosing the Murena Fairphone 4 or 5, you’re choosing:
- Privacy: Murena smartphones run /e/OS – an Open Source operating system that respects your person data and digital life.
- Sustainability: Fairphone is designed for longevity, repairability, and ethical materials.
- Impact: Each purchase during our campaign directly contributes to responsible mining practices in Colombia.
Make a Difference This Black Friday
This year, you can shop with purpose. The Murena Fairphone 4 and 5 are not just smartphones; they’re tools for change.
Head over to https://murena.com/ and join us in creating a future where technology and ethics go hand in hand. Together, we can make Black Friday about more than just deals—it can be about doing good.
The campaign is available in the European countries, the UK and the USA.
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